Efficiency Is Everything—How Leaders Are Rewriting the Playbook

Telecom is an industry defined by scale. Thousands of sites, millions of documents, billions in capital at stake. Yet the biggest lever for growth in 2025 isn’t more people or more resources—it’s efficiency. 

That was the message from Harmoni Towers VP of Administration and Systems D.J. Grosso during the Connect(X) 2025 Spotlight Panel, hosted by the Wireless Infrastructure Association. Efficiency, he argued, isn’t a side benefit of AI—it’s the core metric that will separate winners from laggards. If you missed the earlier posts in this series, start with The Future of Telecom Is AI—And It’s Already Here and Reducing Time to Revenue—From Months to Days. 

The New Definition of Efficiency 

D.J. Grosso laid out his simple but powerful framework: 

“Any AI tool has to do one of three things—increase revenue, decrease expenses, or increase efficiency. If it doesn’t, I don’t want to see it.” 

That clarity is cutting through the noise in an industry often swamped by vendors overpromising “AI transformation.” For towercos and carriers, efficiency is no longer about squeezing out marginal gains. It’s about reinventing workflows so that what once took months can now be done in a single day. 

Sean Shahini, Inorsa’s CEO, echoed the point: 

“There was a time when AI wasn’t overperforming humans on repetitive tasks. But we’re at a scale now where machines not only outperform—they outperform at scale.” 

 The implication is unapologetic: any team still relying on manual workflows is already falling behind. 

Lessons From the Field 

Real-world results prove that efficiency isn’t theoretical: 

• 60–70% reduction in drafting time for construction drawings 
• 50–80% faster order generation depending on workflow complexity 
• Document backlogs cleared from thousands to zero within weeks 

As Inorsa CTO Zain Admani explained in a separate conversation: 

“Time is everything in this industry. Anything you can do to reduce this timeline by 10, 20, 40% compounds long term because you can do so much more as a company.” 

Efficiency isn’t just about cost savings—it’s about enabling growth. Faster cycles mean faster leasing, earlier revenue, and the ability to take on more projects with the same headcount. 

The Workforce Equation 

Of course, efficiency raises questions about people. What happens when machines automate what humans once did?  

Sean didn’t sidestep the issue: 

“Nobody’s job is safe—from the admin to the CEO. But what happens is you’ll do something different. You’ll focus on growing the business and on things that need creativity.”  

D.J. reinforced the pragmatic view: efficiency doesn’t eliminate people, it reallocates them to higher-value work. Instead of combing through documents or manually entering orders, teams can focus on strategy, compliance, and collaboration. 

That shift also addresses a chronic industry challenge: the cycle of over-hiring during peaks and layoffs during slowdowns. By leaning on automation, companies can maintain consistent teams without burning out employees or swinging wildly with demand. 

Why Efficiency Is the New Growth Driver 

For years, telecom has been driven by scale—more towers, more fiber, more spectrum. But as the industry matures, the real growth driver is how efficiently you can deploy, validate, and activate. 

Zain summed it up best: 

“You’re doing the same things, but you’re doing them faster, easier, cheaper, better. The ROI isn’t in the technology—it’s in the workflow savings and the time you get back.” 

That shift reframes efficiency not as an operational detail, but as the strategy. It’s the difference between carriers who keep up with demand and those who fall behind. Between towercos who expand portfolios and those who lose market share. 

Why Now 

The urgency couldn’t be clearer. As Sean warned at Connect(X): 

“This train is already leaving. In the next 12 months, most services will be highly automated. Adaptation becomes harder the longer you wait.” 

With ongoing FCC AI policy updates adding pressure, waiting is no longer an option. The leaders who embrace efficiency now will own the future. 

The Takeaway 

Efficiency is no longer a nice-to-have—it’s the playbook for growth. The first AI-enabled service platform for infrastructure assets is already rewriting the rules, reducing time to revenue, reallocating people to higher-value work, and collapsing months into days. 

The boldest future belongs to the efficient—and Inorsa is powering it. 

👉 Ready to see how? Get a demo today